Custom Boards

The process of making a custom board has a lot of different elements. We do not want to simply be.. “Sign Makers”.. although we have fallen victim to that in the past. We want to create something that first and foremost represents our clients but secondly shows a bit of our souls……and we have many. Joel puts my crazy thoughts into a format that is much improved and can be produced, while mixing a lot of his own crazy thoughts in the process. Alex takes that information and makes it three dimensional and real. Fernando brings it all to life through the mastery of his finishing talents and John, my dad, delivers it…..every time!

When the BoardLife mentioned “The Gov” project, I was both terrified and excited at the prospect and the challenge. Man I wanted to do this project…..but how to make a longboard worthy of the office of Governor was intimidating to say the least. So I came up with the state seal concept…..much to Joel’s dismay. We had incorporated inlaying in our new line of decks for several months but inlaying the Colorado state seal was enough to drive everyone to drink. This was to be a surprise so calling the capital and asking for an esp. file of the seal was not an option. Joel had to recreate it from scratch. I think it was worth the effort.

4 router bits ……..and some blood sweat and tears later we came up with what I think is a pretty cool inlay and board design. The woods incorporated in the board where all hand picked at our hard wood supplier in San Diego. Walnut, Lace Wood, and Curly Maple coming to life in something that gives pleasure not only visually but also physically. This board is totally rip-able. It was an honor and a privilege to create something commissioned by a great client for an honorable office. We look forward to the next great challenge…….and building another great longboard.

We like Wood!!

So last November a dear friend of mine said I should check out this company that makes wood bikes..........I always do what my friend says. Renovo Bikes is what I found. I gave Ken a call and said i want something kind of one-off for Street Swell. He was more than willing to accommodate. What I now have is the first bike I've ever had that will never be for sale...take a look and tell me what you think.

When building the bike up I enlisted my long time friend and bike shop owner Frank Mitchell of Moontime Cycles in Edwards Coloarado I told Frank I wanted to make this thing the coolest bike around and I had to have gold parts. Together we came up with parts from Chris King, Formula, Exotic, Phil Wood and Ergon to name a few.

What I ended up with is one of the sweetest looking 21lbs Single speeds around......and it rides like a dream. I am blown away at how responsive and comfortable it is.

Now we have a bike to take to shows that totally compliments our longboards and again proves its hard to improve on nature.

Well done Renovo....well done!

All Photos shot by my bro Joel, check him out at Joel Cummins Photography

2012 Street Swell Rocket Marathon

You want a board that you can kick to work........go rip a hill and then compete in a 26 mile push race..........you got it!!

Breast Cancer Awareness

Once in a while you get to do something that is about others and not yourself. We spend a majority of our time trying to create boards that do one of two things….give us esthetic pleasure or create revenue . This board is beyond those things…..it was just the right thing to do. In 2010 breast cancer was diagnosed in over 200,000 Americans with a portion of those being men. Our little longboard will not change that….but if we all give a little maybe someday we will find a cure. Building this board was an honor and a privilege.

To bid on this board come to the Breast Cancer Awareness event at the Gore Range Brewery on Monday October 10th, 2011 at the Gore Range Brewery from 6 to 9. Together in small efforts we can make a difference.

2012 Street Swell Cruise Zulu

Here is a quick little video highlighting some of the features on the 2012 Cruise Zulu